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My name is Franco Benedetti, and I am the lead associate of  Franco Benedetti and Associates, based in Pretoria, South Africa.  My associates and I are dedicated to providing a wide range of 
business  support services, tools, products and information to new and established small and medium businesses. 

I am passionate and optimistic about the South African business scene, and believe that this is the most exciting and interesting place on the planet right now! I also believe that an open and honest approach to business is the best for all.  Call me naive if you wish - but I just call it plain normal business practice.

Scattered around Pretoria, Gauteng and South Africa we have access to over 100 accredited and independent Executive Associates who may act as specialist  business advisers or business mentors.  If you have a need, which we cannot meet, our first port of call are these highly experienced and approachable professionals.  Through us you can call on our incredible worldwide network of over 3000 associates to assist you with your unique need - in just about every major centre.

We believe in a personal, hands-on, practical approach to assisting entrepreneurs and the small and medium enterprise (SME).  Despite this on-line identity, we really prefer to be there - with you, in the business providing practical advice that works.  For that reason our associates will meet with you, personally - they assess your SME business and your need, and help you and your team face-to-face - providing business advice in a practical manner. Business advice suitable for your SME business.

Our vision is of a prosperous and invigorating South Africa which is achieved through providing opportunities for worthwhile employment.  This can only be achieved through entrepreneurial spirit - through inventive and ambitious business people striving to improve their own lot, and that of their heirs in an honest and in an upbeat way.  In so doing entrepreneurs will be providing opportunities for many others who seek employment, many of whom are themselves entrepreneurs in-training.

I am particularly excited about a tool set created by Biz.Edge based on their Morpheus technology which allows a business' management team to compile an enterprise development road map (which some might call a business strategy) on their own or with the help of an experienced facilitator whose role is to show you how to use the Morpheus workbench. There are really good reasons for following this approach, and more about this will be added in the days to come.

On these pages I intend, from time to time, to add information and ideas that I consider to be useful to the entrepreneur business owner. Please feel free to comment.